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Swarna Sparsh Resort

Branding, Visual Language, Menu, Digital & Print

CLIENTS:

Nanasaheb Patil, Pravin Thakare
CREATIVE DIRECTOR:
Anshul Purohit
DESIGN LEAD:
Jessica Chheda
YEAR:
2019

In the lap of nature with a touch of luxury.

Located in the heart of Maharashtra, Dhule (Pune), this resort is the epitome of excursion. Expressed beautifully for Swarna Sparsh Resort, one truly makes you want to visit. The name translates to ‘the golden touch’ and the logo is a earthen gold coin with a hand holding a rose - an emblem of rich Indian culture, to express how ‘everything one touches turns to gold and is made with love’. The resort is known for its' lush experience, unforgettable service and its' holistic umbrella of recreation. To make this exceptional identity come to life, the design rethinks luxury by expressing tranquility, poise, flair and contemporary elegance. Truly positioning it as novelty, I try to bring out the values of the brand in its design. Highlight: The motifs used for the packaging among other collateral are inspired by the regal decor of mosaic tiles at the resort. Rich textures and royal hues are artfully balanced, making the design gracefully live up to the brands' promise of luxury.