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Purple Monkey

Branding, Visual Concept & Language, Packaging, Digital & Print Design

CLIENTS:
Sharuk Besania
CREATIVE DIRECTOR:
Jessica Chheda
DESIGN LEAD:
Jessica Chheda
YEAR:
2019

Experience the euphoria of "not so monkey business"

Bringing joy to the cannabis community, this brand wanted a lively visual image. A versatile designer who evolves with every design created, I loved the idea of creating a logo and brand that sparks joy. Designed to induce happiness, the palette is jam-packed with pop colours and quirky elements! To bring this brand of high-end smoking apparatives to its' enthusiastic audience, the brand trusted me to come up with an approach and concept that made it one-of-a-kind in India. Highlight: Purple Monkey, the name of the brand, is inspired by a happy strain of weed. The experience of elevated euphoria is celebrated in the logo where a monkey is holding a weed leaf.