top of page
mockup auravedic2 2.jpg

Auravedic

Branding & Packaging 

CLIENTS:
Philip Alexander, Amrita Alexander
CREATIVE DIRECTOR:
Bhavika Shah
DESIGN LEAD:
Jessica Chheda
YEAR:
2019

Authentic Ayurveda blended with Beauty & Purity.

Based in India, this brand believes in traditional wisdom of Ayurveda. They believe that their Indian roots inspire the use of natural ingredients in their skincare products. This project is a great example of an brand that aims to preserve its essence of purity through design while simultaneously infusing new elements to enhance its' visual identity. Despite maintaining a common language across their product range, the brand soughts to introduce variability in packaging designs. I adopted a nature-inspired approach, utilizing soft and stylish typography, and beautiful motifs with a bold impact. Highlight : The concept of Bloom took it one step further for the brand. To differentiate between the ‘day-care’ and ‘night-care’ ayurvedic products, I play with the opening and closing of a flower. This is what we’d call an expression of design play!